Company profile
TAWNY is a pioneer in the field of modern, AI-powered emotion detection technology. Their vision is to democratize Emotion AI, just like SurveyMonkey democratized market research. They make Emotion Analytics accessible for everyone in an easy, scalable, and affordable way.
Project description
Tawny need help to come up with a successful TAWNY LIVE Sports Campaign, along with ideas for concepts and marketing material to go with it. They need content (for LinkedIn, Instagram, Facebook, Twitter, the website and blog) along with a portfolio of slogans and texts that we can post to grab the audience’s (B2B/ B2C) attention.
Project outcome
Tawny want students use “Live Emotions” while online public viewing the matches of the German National football team during the UEFA EURO starting at June, 11. They seek for about 50 to 100 participants and a corresponding online communication (blog articles, social media) for each match. Furthermore, they would like the students to create a concept and marketing plan for us on how to further proceed with the Live Emotions in the sport events sector. This means, for example:
• How and where (what kind of events, settings, audiences etc.) to integrate the Live Emotions?
• What slogans can be used for various target groups (organizers vs. participants)?
• Ideas for how to communicate the technological expertise (Emotion AI) without sounding too technical and too scary (data privacy etc.) - having the human touch in mind
• Giving ideas how Live Emotion Outputs could look like to be attractive in a way for marketing
The plan should include a strategy and detailed business concept of the commercialisation of the Live Emotions in several online settings (live streaming/ Facebook live etc.).
Find the tender here
Contact: Please send your application to regina.burgmayr@tawny.ai.