Among other things she ensures the visual presentation of the products at the point-of-sale, which triggers consumers´ sensual emotions. In the fall semester 2014/2015 Evelin Rieg was a guest speaker at the practical oriented seminar in sport and health management.
With her instructions twenty students dived deeper into the topic of “Visual Merchandising” and learned scientific and hands on basics of the sporting goods industry. Afterwards the participants of the seminar had to implement their gained knowledge in the field. With audio and video recordings, as well as with the help of an eye-tracking system that tracks the eye movement of the customers, the students evaluated the “Visual Merchandising” concepts of the sport retailers. The results of the studies were presented to the audience and discussed regarding the state of the art of scientific findings.
With her friendly and open nature Evelin Rieg was able to teach established knowledge and to sensibilize the participants regarding the visual merchandising efforts of sporting goods retailers.
Contact
Department of Sport & Health Management
Prof. Dr. Jörg Königstorfer
Secretary: Mirjam Eggers
Uptown München Campus D
Georg-Brauchle-Ring 60/62
80992 Munich
Phone: +49.89.289.24559
Fax +49.89.289.24642