The Chair of Training Science and Sports Informatics participated in a third-party funded project by Google. Together with Spiegel Online and the Institute for Game Analysis, the team of Full Professor Dr. Martin Lames develops new drafts for the reporting of news. "The aim of the project is to upgrade media contents using sports-scientific analyses and data," explains Prof. Lames.
Google: A total of 24 million euros for the "Digital News Initiative"
Under the title of "Digital News Initiative (DNI)" Google wants to improve different facets of online journalism during the coming years - and to generate additional click figures and advertising revenue for itself in this way. To do so, the US search machine giant will invest a total of 24 million euros in 124 projects in Europe. Of these, 21 will be in Germany and are to be supported to a sum of 5 million euros.
"Together with Spiegel Online and the Institute for Game Analysis, as a type of 'Brain Tank', new ideas will be worked out. These will then flow into publication on Spiegel Online," says Lames. The first attempt will be a play-ability index for soccer teams which is based on sport-scientific data and allows one to make more sound achievement judgements. In addition, models should be developed for different aspects, for instance for the assessment of transfer success or a data-based inquiry of the goal-danger of a team - based on computer-collected positional and game data.
The project will be supported until 2018. For the first discussion with the partners involved, Lames was already in Hamburg in December.