Technischen Universität München students can work on an empirical project study in the winter term 2013/14. The study deals with a state of the art topic in sport marketing.
The project aims to assess visual attention of sport spectators as regards sponsorship. The project also aims to explain and predict attention processes. The study will capture the gaze behavior of sport spectators and analyze the data using statistical procedures. The study will allow to derive management implications for both event organizers and sponsors. Please find further information here. Students from both the TUM School of Management and the Faculty of Sports and Health Science can apply for the project study.