Start-up, Marketing and Law

The occupational self-sufficiency is one of the most common form of occupation on the sport and health care market.

This course enables you to develop a first idea into a sustainable business model in order to establish oneself successfully and participate in the sport and health market. The business plan is essential as a basis. This contains all essential aspects of an company, e.g., the business idea, the market and competitions-analysis and fiscal planning. Besides that, also the legal and fiscal aspects are also very important for a self-sufficient company. Furthermore there will be potential ways of funding and possibilities for grants discussed. 


250 Euro
230 Euro (reduced price for students and trainees)


  • Chances and risks
  • Foundation step by step
  • Business plan
  • Ways of funding and possibilities for grants
  • Business management


  • Development of corporate identity
  • Politic and price policy
  • Promotion and distribution
  • Homepage, social media, etc.


  • Legal form
  • AGB
  • Allowed advertising efforts
  • Questions of liability
  • Tax, accounting and assurances


Course Date: 01./02.12.2023
Time: Fri. 4-8pm, Sat. 9am-5pm
Location: TUM Campus im Olympiapark

Registration deadline: 4 weeks prior the event (later registration only possible if there are remaining seats)

Target group:
Everybody, who is thinking about being independent as a personal trainer, nutritionist or with an own company or to be more successful with the aid of the right know-how with an already existing idea.

Language of Instruction:

Prerequisites for attending:

  • none

min. 7 participants

Course Instructor:
Harald Hof (industrial business administrator and business economist)


S&H Certificate “start-up, marketing and law” after successful participation

Is there no announced date for this course, is the course booked out, or does the date not suit you? You can put your name on the list of prospects without any obligation and you will be contacted as soon as a new course date is announced.